Retail story telling with a brand/product specific approach. Featuring all product/campaign design work created in-house as Creative Director. All content lives on all social channels, as well as in-store VILLA network.
Custom in-store video for new releases at VILLA. Custom designed template updated week to week with new product (contains no audio, plays while store music is playing). Items are tracked for conversion in sales report.
For the 2017 Back to School Campaign, VILLA created an illustrated look for regional influencers and tapped local creatives to share what inspires them with customers. Creative Direction in-house for VILLA. 2017.
To re-launch the Timberland Superboot, VILLA tapped Jadakiss and had him share his personal hisotry of the boot and how he came about his first pair. Creative Direction in-house for VILLA. 2016.
Reebok and VILLA collaborated on the first Iverson Question Pump, and we pulled inspiration from Allen Iverson's daily routine in Philadelphia. Campaign video with insight from AI. Creative Direction in-house for VILLA. 2014
Stussy and UBIQ collaborated on anniversary collection. Apparel and accessories featuring local team colors commemorated 10 years in retail on Philadelphia's prestigious Walnut St. Apparel design and video production/Creative Direction in-house for UBIQ. 2011.