Michael Rios 2017 Reel

Retail story telling with a brand/product specific approach. Featuring all product/campaign design work created in-house as Creative Director. All content lives on all social channels, as well as in-store VILLA network.

VILLA In-Store Network - Nike

Custom in-store video for new releases at VILLA. Custom designed template updated week to week with new product. Items are tracked for conversion in sales report.

What's Your Draw Campaign | Aaron Ricketts

For the 2017 Back to School Campaign, VILLA created an illustrated look for regional influencers and tapped local creatives to share what inspires them with customers. Creative Direction in-house for VILLA. 2017.

Jadakiss Talks History Of The Superboot

To re-launch the Timberland Superboot, VILLA tapped Jadakiss and had him share his personal hisotry of the boot and how he came about his first pair. Creative Direction in-house for VILLA. 2016.

Allen Iverson. "A Day in Philly" for Reebok x VILLA.

Reebok and VILLA collaborated on the first Iverson Question Pump, and we pulled inspiration from Allen Iverson's daily routine in Philadelphia. Campaign video with insight from AI. Creative Direction in-house for VILLA. 2014

UBIQ x Stüssy 10th Anniversary Collection

Stussy and UBIQ collaborated on anniversary collection. Apparel and accessories featuring local team colors commemorated 10 years in retail on Philadelphia's prestigious Walnut St. Apparel design and video production/Creative Direction in-house for UBIQ. 2011.

Michael Rios 2017 Reel
VILLA In-Store Network - Nike
What's Your Draw Campaign | Aaron Ricketts
Jadakiss Talks History Of The Superboot
Allen Iverson. "A Day in Philly" for Reebok x VILLA.
UBIQ x Stüssy 10th Anniversary Collection
Michael Rios 2017 Reel

Retail story telling with a brand/product specific approach. Featuring all product/campaign design work created in-house as Creative Director. All content lives on all social channels, as well as in-store VILLA network.

VILLA In-Store Network - Nike

Custom in-store video for new releases at VILLA. Custom designed template updated week to week with new product. Items are tracked for conversion in sales report.

What's Your Draw Campaign | Aaron Ricketts

For the 2017 Back to School Campaign, VILLA created an illustrated look for regional influencers and tapped local creatives to share what inspires them with customers. Creative Direction in-house for VILLA. 2017.

Jadakiss Talks History Of The Superboot

To re-launch the Timberland Superboot, VILLA tapped Jadakiss and had him share his personal hisotry of the boot and how he came about his first pair. Creative Direction in-house for VILLA. 2016.

Allen Iverson. "A Day in Philly" for Reebok x VILLA.

Reebok and VILLA collaborated on the first Iverson Question Pump, and we pulled inspiration from Allen Iverson's daily routine in Philadelphia. Campaign video with insight from AI. Creative Direction in-house for VILLA. 2014

UBIQ x Stüssy 10th Anniversary Collection

Stussy and UBIQ collaborated on anniversary collection. Apparel and accessories featuring local team colors commemorated 10 years in retail on Philadelphia's prestigious Walnut St. Apparel design and video production/Creative Direction in-house for UBIQ. 2011.

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